Most interviews stop at the highlight reel. The Advantage gets into what it actually took, from the deal terms to the 2am calls nobody puts in a keynote.

Mike Wystrach co-founded Freshly, scaled it to a $1.5B sale to Nestlé, and has spent the years since on both sides of the table as an operator and an investor.

Who's on the show

• ·DTC and CPG founders who've scaled past $10M
• ·Operators running real P&Ls in consumer markets
• ·E-commerce leaders who own their acquisition and retention
• ·Investors backing consumer brands with conviction

Every guest is hand-picked. Apply to be on the show →