Writing

Articles & Insights

Lessons from building companies, frameworks Mike uses, and the stuff he wishes someone had told him earlier.

01
ScalingCulture

How Freshly Scaled to $1.5B Without Compromising Culture

The specific decisions, trade-offs, and principles that kept Freshly's founding culture intact through hypergrowth.

8 min
02
GrowthStrategy

The Three Levers of Sustainable Growth

The real drivers of company growth — beyond the vanity metrics and hype.

6 min
03
Leadership

Leadership Lessons from Building at Scale

Leadership changes at every stage. What surprised Mike most about leading teams from 10 to 300+.

7 min

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