Ep. 04 · Kenny Santucci · FounderYour time is worth more than your wealthAug 26, 2026 · 47 minNine seasons on MTV's The Challenge, then a two-year lawsuit, then two New York gyms where he trains Bon Jovi and half the Knicks.Listen & readLatest · Ep. 04 · Kenny Santucci · Founder
Mike Wystrach sold Freshly to Nestlé for $1.5B. Now he asks other consumer founders how they really did it.
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Ep. 04 · Kenny Santucci · FounderYour time is worth more than your wealthAug 26, 2026 · 47 minNine seasons on MTV's The Challenge, then a two-year lawsuit, then two New York gyms where he trains Bon Jovi and half the Knicks.Listen & read
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Most interviews stop at the highlight reel. The Advantage gets into what it actually took, from the deal terms to the 2am calls nobody puts in a keynote.
Mike Wystrach co-founded Freshly, scaled it to a $1.5B sale to Nestlé, and has spent the years since on both sides of the table as an operator and an investor.
Who's on the show
- ·DTC and CPG founders who've scaled past $10M
- ·Operators running real P&Ls in consumer markets
- ·E-commerce leaders who own their acquisition and retention
- ·Investors backing consumer brands with conviction
Every guest is hand-picked. Apply to be on the show →
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