The Advantage with Mike Wystrach — Consumer-Brand Podcast

Latest · Ep. 11 · Oliver Trevena · Actor and co-founder

Mike Wystrach sold Freshly to Nestlé for $1.5B. Now he asks other consumer founders how they really did it.

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Recent episodes

Ep. 11 · Oliver Trevena · Actor and co-founderAn actor's case for a Plan BOct 14, 2026 · 46 minHis reps dropped him for taking business meetings between shoots. Now he co-founds a cactus water brand with Vanessa Hudgens.Listen & read

Ep. 10 · Tobi Oluwole · FounderThe safest way to become an entrepreneurOct 7, 2026 · 53 minHe won't quit a job until his side income has doubled his salary for six months, and he built a LinkedIn business he runs three days a week.Listen & read

Ep. 09 · Scott Van den Berg · Founder and Managing PartnerSupported by a celebrity, never dependent on oneSep 30, 2026 · 37 minHe invests only in brands founded by celebrities and creators, and the fame is the third or fourth thing he checks.Listen & read

Ep. 08 · Josh Suggs · FounderThe moat was the reps, not the ideaSep 23, 2026 · 1 hr 1 minHe had a 2.1 GPA and no business experience. Two years after he started walking up to strangers with a microphone, StreetTalk is more than 100 people.Listen & read

Ep. 07 · Kat Schneider · Founder & CEOA thousand no's is a market with no one in itSep 16, 2026 · 1 hr 1 minShe sold one vitamin, at one price, for two years before she shipped a second product. Ten years later Ritual does more than $250 million a year.Listen & read

Ep. 06 · Addison LaBonte · Founder & CEOBuild the audience before you build the productSep 9, 2026 · 56 minShe spent six years building an audience for gluten-free desserts, then discovered the thing they wanted did not exist. So she baked it.Listen & read

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Clips

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Most interviews stop at the highlight reel. The Advantage gets into what it actually took, from the deal terms to the 2am calls nobody puts in a keynote.

Mike Wystrach co-founded Freshly, scaled it to a $1.5B sale to Nestlé, and has spent the years since on both sides of the table as an operator and an investor.

Who's on the show

·DTC and CPG founders who've scaled past $10M
·Operators running real P&Ls in consumer markets
·E-commerce leaders who own their acquisition and retention
·Investors backing consumer brands with conviction

Every guest is hand-picked. Apply to be on the show →

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