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Mike Wystrach

“Helped create over $5 billion in enterprise value over the years and have raised more than $300 million for companies they founded.”

Biography

Short Bio (50 words)

Mike Wystrach is co-founder of Cutting Horse, a $75M growth equity firm partnered with founder-led consumer brands. He's helped create $5B+ in enterprise value — including Freshly, which he founded, scaled to $550M peak annualized revenue, and sold to Nestlé for $1.5B. He also co-founded Petfolk and hosts The Advantage.

Full Bio (300 words)

Mike Wystrach is a serial founder, operator, and investor building and backing consumer-focused companies. He grew up on a ranch in southern Arizona, where his parents ran the family steakhouse for nearly four decades — an upbringing that shaped his operating instincts and his belief that real businesses are built with real work.

Today, Mike is co-founder of Cutting Horse, a growth-equity firm built with longtime collaborator Chris Protasewich. Together they’ve helped create over $5B in enterprise value and raised more than $300M for companies they founded. Cutting Horse closed its $75M Fund I in February 2026 (oversubscribed) and partners with founder-led consumer brands across food, health, pet, and consumer services — including Feel Goods, SuperTeeth, BetterWild, Cassi, and Ripi.

Mike's operating track record anchors the firm. In 2012, he founded Freshly, raised $107M, scaled to 2,500 employees and $550M in peak annualized revenue shipping 1M+ meals a week across all 48 states, and sold the company to Nestlé for $1.5 billion in October 2020. He also co-founded Petfolk with his sister Dr. Audrey Wystrach — modern veterinary care across 40+ centers in 8 states, recognized by Newsweek as one of America’s best veterinary hospitals.

Mike is a Fortune contributor and hosts The Advantage, a podcast and weekly newsletter for founders and operators who've actually built something.

Quick Facts

Name
Michael "Mike" Wystrach
Current Role
Co-founder, Cutting Horse & Petfolk
Known For
Freshly ($1.5B exit to Nestlé)
Podcast
The Advantage
Writing
Fortune contributor

Key Numbers

$5B+

Enterprise value created

$300M+

Raised for companies founded

$1.5B

Freshly exit to Nestlé · 2020

$550M

Freshly peak annualized revenue

$75M

Cutting Horse Fund I · oversubscribed

Newsweek

Best Veterinary Hospital — Petfolk

Awards & Recognition

2026

$75M Fund I, Oversubscribed

Cutting Horse

Closed Fund I in Feb 2026, partnering with founder-led consumer brands across food, health, pet, and services

2025

#2 Global Most Loved Workplace

Newsweek

Petfolk ranked #2 worldwide on Newsweek's 2025 Global Most Loved Workplaces list

2024

America's Most Loved Workplaces

Newsweek

Petfolk recognized on Newsweek's 2024 America's Most Loved Workplaces list

2023

Pet Solution of the Year

Pet Innovation Awards

Petfolk recognized as the industry-leading pet care solution

2020

$1.5B Exit to Nestlé

Freshly

Freshly acquired by Nestlé on October 30, 2020

2020

America's Best Startup Employers

Forbes

Freshly included on Forbes' 2020 list of America's Best Startup Employers

2020

Technology Fast 500

Deloitte

Freshly named to Deloitte's Technology Fast 500 — fastest-growing tech companies in North America

2018

Entrepreneur Of The Year Finalist

EY

Mike named a finalist for EY's Entrepreneur Of The Year program for building Freshly

2026

Fortune Contributor

Fortune

Commentary on AI, leadership, and scaling operating-intensive businesses

Multiple years

eTail Boston Speaker

Worldwide Business Research

Keynote on disrupting the $1.3T food industry

Featured In

Writing & Press

Hover to pause · click any story to read

Fortune — The real promise of AI isn't fewer jobs, it's cheaper thinking
FortuneBy MikeJan 2026

The real promise of AI isn't fewer jobs, it's cheaper thinking

Medium — Bankrupt Restaurant to $1.5 Billion Company in 7 Years
MediumBy MikeJan 2021

Bankrupt Restaurant to $1.5 Billion Company in 7 Years

Medium — Petfolk: Building the Future From Our Past
MediumBy MikeAug 2022

Petfolk: Building the Future From Our Past

PR Newswire — Petfolk Announces $40M in Series A Funding to Revolutionize Veterinary Care
PR NewswireAbout Mike2022

Petfolk Announces $40M in Series A Funding to Revolutionize Veterinary Care

Business NC — Charlotte-based Petfolk raises $35 million from investors
Business NCAbout MikeJul 2023

Charlotte-based Petfolk raises $35 million from investors

Alejandro Cremades — On Raising Over $100M To Deliver Chef-Cooked Meals To Your Door
Alejandro CremadesAbout Mike2021

On Raising Over $100M To Deliver Chef-Cooked Meals To Your Door

Entrepreneur — Freshly's Founder Ditched Wall Street to Start a Restaurant in Arizona. It Failed, But He Built a $1.5B Business.
EntrepreneurAbout MikeSep 2021

Freshly's Founder Ditched Wall Street to Start a Restaurant in Arizona. It Failed, But He Built a $1.5B Business.

TechCrunch — Nestlé acquires healthy meal startup Freshly for up to $1.5B
TechCrunchAbout MikeOct 2020

Nestlé acquires healthy meal startup Freshly for up to $1.5B

Inc. — This Startup Just Proved the Meal-Delivery Business Hasn't Spoiled Yet
Inc.About MikeJul 2016

This Startup Just Proved the Meal-Delivery Business Hasn't Spoiled Yet

Fortune — The real promise of AI isn't fewer jobs, it's cheaper thinking
FortuneBy MikeJan 2026

The real promise of AI isn't fewer jobs, it's cheaper thinking

Medium — Bankrupt Restaurant to $1.5 Billion Company in 7 Years
MediumBy MikeJan 2021

Bankrupt Restaurant to $1.5 Billion Company in 7 Years

Medium — Petfolk: Building the Future From Our Past
MediumBy MikeAug 2022

Petfolk: Building the Future From Our Past

PR Newswire — Petfolk Announces $40M in Series A Funding to Revolutionize Veterinary Care
PR NewswireAbout Mike2022

Petfolk Announces $40M in Series A Funding to Revolutionize Veterinary Care

Business NC — Charlotte-based Petfolk raises $35 million from investors
Business NCAbout MikeJul 2023

Charlotte-based Petfolk raises $35 million from investors

Alejandro Cremades — On Raising Over $100M To Deliver Chef-Cooked Meals To Your Door
Alejandro CremadesAbout Mike2021

On Raising Over $100M To Deliver Chef-Cooked Meals To Your Door

Entrepreneur — Freshly's Founder Ditched Wall Street to Start a Restaurant in Arizona. It Failed, But He Built a $1.5B Business.
EntrepreneurAbout MikeSep 2021

Freshly's Founder Ditched Wall Street to Start a Restaurant in Arizona. It Failed, But He Built a $1.5B Business.

TechCrunch — Nestlé acquires healthy meal startup Freshly for up to $1.5B
TechCrunchAbout MikeOct 2020

Nestlé acquires healthy meal startup Freshly for up to $1.5B

Inc. — This Startup Just Proved the Meal-Delivery Business Hasn't Spoiled Yet
Inc.About MikeJul 2016

This Startup Just Proved the Meal-Delivery Business Hasn't Spoiled Yet

Speaking Topics

Building & Scaling Without Compromising Culture

Leadership in High-Growth Companies

The Founder’s Journey: Wins, Losses, and What Matters

Building for Acquisition vs. Building for Impact

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