Free Guide · From Mike Wystrach
The Seven Must-Dos in Raising Venture Capital
Hard-won lessons from $300M+ in founder fundraises.
Most founders don't lose rounds because the business is bad. They lose because they don't understand the game they're playing. These are the seven rules Mike would follow if he were starting a raise tomorrow.
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What’s Inside
The seven rules — and the one mistake most founders make.
- №01
How to pitch the economic engine, not the product.
- №02
Why you raise on narrative but close on evidence.
- №03
Why fundraising is a sales process, not a series of meetings.
- №04
How to create competition before you actually need it.
- №05
The unasked question every investor is quietly evaluating.
- №06
Why investors back the founder first, not just the company.
- №07
How to optimize for the right capital — not just capital.
About the Author
Mike Wystrach
Mike built and sold Freshly, a direct-to-consumer food brand, to Nestlé for over $1.5 billion. He is the co-founder of Petfolk and managing partner at Cutting Horse Ventures, where he invests in early-stage consumer brands. He writes weekly in The Advantage on what it actually takes to build — beyond the highlight reel.
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