The Advantage · Weekly
A short weekly note on building better, smarter, faster.
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Recent issues
26 issues
№26
The Advantage
Latest · July 8, 2026
What I Really Made on the Freshly Sale, Why the Trophies Are a Trap, and Turning a $20 AI Into Your Executive Coach
Issue №26
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№25
The Advantage
July 1, 2026
Why Founders Actually Manifest Reality, and the 30-Day Program That Rewired Me
№24
The Advantage
June 24, 2026
Choose the Pain Before You Choose the Prize & A Tool No One is Using Right
№23
The Advantage
June 17, 2026
You Are Not as F**ked as the Media Says and The Most Dangerous Sentence in the World
№22
The Advantage
June 10, 2026
AI Vampires, and Why "We're a Family" Is Quietly Costing You
№21
The Advantage
June 3, 2026
How Andrew Wilkinson Runs His Life on AI Agents, and the Note-Taker We're Switching To
№20
The Advantage
May 27, 2026
Optimism, Iteration, and Spending on What You Actually Use
№19
The Advantage
May 20, 2026
The Founder's Real Job, One-Way & Two-Way Doors, Ray Kroc's One Big Call, and the Tool Replacing My Keyboard
№18
The Advantage
May 13, 2026
Hiring Is the Highest-Leverage AI Play, Seth Godin on Promise Over Spend, Nike's Twenty-Year Focus, and the $800 Test I Take Every Year
№17
The Advantage
May 6, 2026
Bet on the Frozen Aisle, Choosing Your Struggle, Kodak's Cash Cow Trap, and Engineering Daily Delight
№16
The Advantage
April 15, 2026
Raise Like a Closer, Earn Your Future Self, Build a Factory for New Projects, and the Surprising Edge of Creatine
№15
The Advantage
April 8, 2026
Thirty-seven to Three Hundred and Fifty, Big Futures Beat Deadlines, Ecosystems Create Openings, and Anticipation Extends the Reward
№14
The Advantage
April 1, 2026
The Cost of Building, Jensen, Experts Move Fast, and Email Gets Handled
№13
The Advantage
March 25, 2026
Simple Lessons, Paper Prices, and Energy That Spreads
№12
The Advantage
March 18, 2026
Starting Gets Cheaper, Boring Businesses Build Millionaires, the Frontier Returns, and Hitting Bombs & Networking
№11
The Advantage
March 11, 2026
Basis Points Beat Breakthroughs, Pixar's 21-Year Bet, and the Optimist's Edge
№10
The Advantage
March 4, 2026
The $1.5B startup I would build cheaper today, the 1994 window, and the AI team trick
№09
The Advantage
February 25, 2026
Cutting Horse Opens for Business, New Jobs Get Invented, and the Right Partner Changes the Outcome
№08
The Advantage
February 18, 2026
The Machine Learns Your Voice, the iPhone Moment Repeats, and the Newsletter Writes Itself
№07
The Advantage
February 17, 2026
The Aisle Stops Selling, Environments Start Winning, and Friction Becomes Freedom
№06
The Advantage
February 4, 2026
When Thinking Gets Cheaper, Luck Gets Designed, and Focus Gets Sharper
№05
The Advantage
January 28, 2026
The Best Time Ever to Start, The Hardest Time to Last
№04
The Advantage
January 21, 2026
The belief advantage, impossible limits, and making the future familiar
№03
The Advantage
January 14, 2026
Playing the Long Game, What Rome Can Teach Struggling Founders, and How to Learn Twice as Fast
№02
The Advantage
January 7, 2026
Discipline without direction, choosing sides in the Cold War, and how to actually use AI
№01
The Advantage
December 31, 2025
Living an asymmetric life, the Rothschild information edge, and why sleep still wins.
By Michael Wystrach
Frameworks, lessons, and real stories from building companies.
No fluff. Just what Mike has actually learned across Freshly, Petfolk, and everything in between.
One email per week · Unsubscribe anytime
Articles
Long reads
14 articles
Dear College Graduates: You Are Not as F**ked as the Media Says
→The wire went out and our bank account was essentially empty...
→AI Did Not Replace Our Recruiters. It Made Them 10x Smarter.
→The Seven Must-Dos in Raising Venture Capital
→I Spent $3,000 and 100 Hours Building an AI Agent. Here's What I Learned.
→This Is the Best Time Ever to Start a Business
→Petfolk Is Building the Future of Veterinary Medicine, and a $10 Billion Business Along the Way
→You Won't Lose Your Job to AI. You'll Lose It to an AI Power User.
→The Grocery Shelf Is No Longer Where Velocity Is Won
→CPG’s Golden Era Belongs to Builders, Not Speculators
→Hiring - Social Media Manager
→Belief, one hell of a drug.
→The Best Career Advice I Ever Got at 25 (And Ignored for Years)
→Discipline is useless without Direction
→FAQ
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1–2 main insights, key podcast takeaways, and resources Mike’s finding valuable.
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