Free Guides · From Mike Wystrach
The Library. One email, every guide.
Every field guide and playbook Mike has published, on raising money, hiring and building a consumer brand, plus the playbooks from founders on The Advantage.
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LockedThe Advantage Series № 05
The $0 to $1B Playbook
The numbers that matter in a consumer brand, and where the good, great and dead lines sit at each stage.
LockedThe Advantage Series № 06
25 CPG Businesses You Could Build Today
The running list of businesses Mike wishes someone would build.
LockedFrom Mike Wystrach
The Seven Must-Dos in Raising Venture Capital
Hard-won lessons from $300M+ in founder fundraises.
LockedFrom Mike Wystrach
Collecting Nos
How founders turn rejection into their next lead investor.
LockedThe Advantage № 002
The Stan Playbook
How Stan reached $30M ARR with 30 people, zero transaction fees, and no marketing budget.
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The Cabrini Playbook
Hiring abroad is not a discount. It is talent you could not otherwise afford.
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The Santucci Playbook
From nine seasons of MTV to two gyms and a Forbes-ranked festival.
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The McBride Playbook
From RXBAR's $600M crossover to the CEO chair at Kettle & Fire.
LockedThe Advantage Series № 03
10 Lessons for Success
From Mike Wystrach. Ten lessons for building anything, in his own words.