Free Guide · The Advantage Series № 03
10 Lessons for Success
From Mike Wystrach. Ten lessons for building anything, in his own words.
Spend an hour with Mike and you'll hear the same four words before almost every piece of advice: “I always tell people.” These are the ten things he keeps coming back to, from taking Freshly from five people in one room to a $1.5 billion sale to Nestlé. Every lesson is in his own words, and every quote links to the moment he said it.
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What’s Inside
Ten lessons, each with one thing to do this week.
- №01
Why starting a business isn't binary, and where to find the 10 to 20 hours.
- №02
Why the marketing comes first now, and the product second.
- №03
Why people have room for one thing. Maybe two.
- №04
Why no strategy is always the wrong strategy.
- №05
Why you're not going to hire yourself out of a problem.
- №06
What breaks at $10 million, again at $100 million, and again at $200 million.
- №07
Why he wakes up at 4:15, and still has dinner with his kids every night.
Where It Comes From
Taken from five conversations on The Advantage.
- Ep 03Sam McBride, Kettle & FireStart in a Niche. Just Don't Plan to Stay There.
- Ep 04Kenny Santucci, Strong New YorkYour time is worth more than your wealth
- Ep 05Leandro Cabrini, ProppelHiring abroad isn't about saving money
- Ep 06Addison LaBonte, Sweet Addison'sBuild the audience before you build the product
- Ep 07Kat Schneider, RitualA thousand no's is a market with no one in it
About the Author
Mike Wystrach
Mike built and sold Freshly, a direct-to-consumer food brand, to Nestlé for over $1.5 billion. He is the co-founder of Petfolk and managing partner at Cutting Horse Ventures, where he invests in early-stage consumer brands. He writes weekly in The Advantage on what it actually takes to build — beyond the highlight reel.
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